The directors of the Gordon Burns Partnership bring with them a wealth of media experience. Gordon Burns was the face of BBC television in the North West for fifteen years after his national profile through the Krypton Factor. Paul Horrocks was Editor in Chief of the country’s leading regional newspaper, the Manchester Evening News, for twelve years and is a former President of the UK Society of Editors This is the team that will help you with your reputation management, media communications and media training.
A positive brand image is a terrible thing to lose. It may have taken years to build but it can all be destroyed in seconds. More and more organisations are facing situations that have real potential for harming their reputations. In such circumstances dealing with the media in an organised and timely way is essential. The Gordon Burns Partnership will provide you with the knowledge and confidence to tackle such situations.
The Gordon Burns Partnership has unrivalled contacts in the media industry. They know how the media works; what appeals to different newspapers, television, radio and web-based services; and how to get the best from a media relationship. They will work with you to ensure you have a powerful Communications Strategy that gets your messages across to the right people in the right way.
Both directors of the Gordon Burns Partnership are steeped in journalism. Gordon has interviewed every Prime Minister since Edward Heath. Paul has trained civil servants from overseas governments in publishing and broadcast trends and journalists in investigative reporting. Who better to teach you how to make the most of your media interviews. There will be practical advice and hands-on experience, with all training tailored to individual needs.
Leadership & hosting
We also offer sessions on leadership, presentation skills and confidence building which are all part of the modern business environment. Learning additional skills will improve your profile and style.
Hosting conferences or seminars with an audience of differing or conflicting opinions to bring together a set of key messages is one of our much-requested services..
Poor communication, an unfortunate phrase from a company spokesperson, the inability to confidently handle media questions or looking uncomfortable under pressure can all lead to a disastrous outcome for your company’s image, profile and reputation.
Media awareness and media training has never been more important and the positive use of social media never more vital. So make sure your company and your personnel are properly equipped to present your business in its most positive light.
The Gordon Burns Partnership can help you deal confidently and convincingly with media attention and learn how to make positive use of all forms of media to promote the image and aspirations of your company.
No one knows better how the media works in all its forms. We will show you how to manage it, cope with it and use it positively. We will prepare special challenging scenarios relating to your own business and give you the experience of reacting to them in the full glare of the media spotlight.
Much of our training takes place in the very heart of Media City UK, now one of the most important broadcast centres in the country, at the state-of-the-art, digital recording studios of the University of Salford. We can also bring our cameras and playback facilities to your offices if you do not require the full live studio experience.
Here's just a few of the things we can do for you:
We familiarise you with studio cameras, lights, floor managers, and the tight time constraints of a busy TV schedule. Feel what it’s like to be grilled by a professional interviewer, how to deal with tough questions, how to get your message across and how to appear calm, controlled and confident.
We teach you to deal with the most difficult broadcast interview situation, talking straight down the lens of a camera to an interviewer in a remote studio firing questions through an uncomfortable and frequently ill-fitting earpiece, often with satellite delay – and you can’t see your interviewer!
We help you understand the different techniques required for a live radio broadcast, sitting with a presenter, surrounded by microphones, headphones and knowing what to say when the red light goes on and you are live.
And you will feel the immediacy of radio through a live telephone interview on a breaking news story.
We will show you how to prepare and organise a press conference. Then you will face a gallery of news reporters and photographers each with their own agenda and quick-fire questions.
Millions of messages are posted each day on social networking sites. Learn how to use the power of this fast growing medium to get your message out there and read by a vast audience but we warn of the pitfalls too.
Let us help you become totally savvy, confident and positive with the media scene. Let us give you the most realistic experience possible and provide you with all important feedback, analysis and advice. Contact us now for further details and a price quotation. Alternatively, you can email us at firstname.lastname@example.org.
Gordon Burns is one of the best known television faces in the North West. For 15 years he presented the BBC’s evening news programme NORTH WEST TONIGHT. During his time in the chair he won 5 Royal Television Society awards for best regional presenter and the programme picked up 6 RTS awards for best regional news programme. Gordon also won the coveted BBC Ruby Award for best regional presenter in the UK and has picked up special awards for his journalistic and presenting skills from the RTS and O2.
Gordon made his name nationally by hosting ITV’s popular quiz programme THE KRYPTON FACTOR which ran at peak-time for 18 years pulling in audiences of up to 18 million people. He wrote all the scripts for the programme and devised some of the tough challenges for the contestants.
He is a journalist by trade and began his career as a newspaper reporter with the Belfast Telegraph in his home city. For ten years he provided live commentary for the ITV network on the Labour, Conservative and TUC party conferences. He also produced and presented Granada Television’s regional news and political programmes for 15 years.
During his career covering politics, current affairs and news for UTV, Granada Television and the BBC he has interviewed every Prime Minister from Edward Heath to David Cameron – 8 in all. It’s a record unsurpassed by any other broadcaster.
In 2010 Gordon was honoured for his “outstanding services to broadcasting” with an honorary doctorate from the University of Bolton.
A lifetime steeped in journalism, with over 34 years at the Manchester Evening News, twelve as Editor-in-Chief and previously as a journalist at the Daily Mail.
Former president of the UK Society of Editors, a member of the Press Complaints Commission for four years, and a member of the DA Notice Committee, MOD.
Ran high profile campaigns and investigations including IRA bombing of Manchester and reported on international news events including the Lockerbie plane bomb and the “shoot-to-kill” inquiry in Northern Ireland.
Specialist knowledge of multi-media journalism convergence and trainer for overseas media houses on investigative reporting through the Thomson Foundation, in Nepal and India.
Extensive contacts in newspapers, broadcast and internet – has given evidence to Government select committee on wide ranging issues including privacy legislation.
As a consultant at Essential Communications for two years, wide experience of change management and behaviour change campaigns aimed at the public, including social media platforms. Health campaigns nominated for national communications awards.
Delivered internal/external communications and PR strategies to industry — NHS, environmental recycling, solicitors, sports management, employment law specialists, and food manufacturers.
Former Chairman of NHS Bury and independent governor of the University of Bolton. Fundraising board trustee for the Royal Manchester Children’s Hospital and Our Life, promoting health and wellbeing. Joined charity trek to summit of Mount Kilimanjaro in 2005. A member of the Manchester organising committee for the Commonwealth Games 2002. Deputy Lieutenant of Greater Manchester. Trustee Bury Hospice.
The feedback from yesterday’s training has been incredible, the buzz and energy in the newsroom tremendous. Already interviews with Radio Cumbria and Radio Merseyside booked on multi-million-pound investments projects. Truly an inspirational day
Metrolink Ratp Dev
A fantastic training day for us today. The thorough planning and thought put into the day was evident immediately and this meant we were able to get the most out of it. We all agreed that the day was extremely rewarding and has given us a clear insight into what to expect from media interviews. Also your professionalism and expertise further contributed to the overall success of the day
AvMA (Action Against Medical Accide
The Gordon Burns Partnership are true media professionals and specialists. We had the pleasure of working with them over the Mid Staffordshire NHS Trust Public Inquiry in early 2013 and their contacts and professionalism helped us maximise our media exposure and get our messages across effectively. It resulted in massive media exposure in the broadcast and written media and gave us the assurance that we were in experienced and safe hands
We had an excellent day. It was focused, practical and hugely enjoyable, and you all looked after us very well. Overall this is one of the very best professional courses I have attended in 20 years in education, so thanks again, very much.
St Helens CCG (NHS)
The day was both enjoyable and educational
A very thorough and professional media training day with a lot of very useful information and practical training on how best to conduct ourselves in a media scenario
Wrexham Glyndŵr University
Very positive feedback from all four of our participants all of whom found the day-long session very beneficial and have lots of take- aways from it. All now appreciate just how important communications is.
The Gordon Burns Partnership media training program provided a professional and bespoke experience for team members of UKFast. The training offered the perfect balance of learning and fun to equip people with confidence skills that transpire across a multitude of scenarios. This includes everything from crisis management situations, presentation and new business pitches alongside TV and radio opportunities. Gordon and Paul made huge efforts through time and attention to understand our business requirements and created a program that reflected this perfectly. All round an incredible experience!
We spent a day with the Gordon Burns Team and found them to be professional and engaging. They clearly took time before the training day to get to know our business and to plan the training around our own experience and industry context. We would highly recommend them.
PA Consulting (Manchester)
Fantastic day media training at Media City UK. A brilliant learning experience. PA Consulting. (11 mores sessions followed for the company)
Pennine Care NHS Foundation Trust
They came a little raw, they left as polished stars!
University of Bolton
There is no doubt that GBP will offer you high-quality training that is value for money and it will serve your needs well, especially if the role being trained is front facing in dealing with media and members of the public. Highly recommended.